Elsa iLardo is from Puerto Rico, married with Stephen iLardo, mother of three young boys, entrepreneur and woman of faith. ⠀⠀
Graduated from Sagrado Corazón University with a mayor in Advertising, she also has a Master Degree in Marketing from Phoenix University. Elsa has almost 20 years of experience in marketing and advertising.
She started her career in Nielsen as Account Executive of large multinational companies such as Kraft, Unilever, GSK among others. Her job was to analyze the marketing executions of these companies and provide them with market information. This quickly
led her to scale positions becoming a Trade Marketing Manager of Coty Beauty to manage the Adidas brand.
In 2004 Elsa ventured as an independent businesswoman in Puerto Rico by launching the magazine “Buscando” specialized in helping moms find schools, childcares and summer camps.
In 2010 she returns to the multinationals with Novartis, having the opportunity to launch products internationally and carry out marketing campaigns managing budgets of over 10 million with brands such as: Prevacid, Voltaren, Excedrin among others and earning recognition for their executions in the Brand management.
Her experience managing marketing for Latin America led her to be Microsoft's Public Sector Manager for Latin America. And then to do the same for the international Casa Creation market. In the publishing house she had the opportunity to work on author marketing plans and make book launches with Christine D'Clario, Jose Luis Navajo, Sixto Porras, Dr. Lis Milland, Stephanie Campos, Ricardo Rodriguez and Susana Rodríguez among many others.
Her passion for entrepreneurship led her to launch her Marketing Consulting company in 2018: www.elsailardo.com where she helps authors and entrepreneurs to work on their marketing plans effectively. In 2019 he launched a digital platform called Hispanos Media to the market and 4 months later she launched the print magazine of Hispanos Media from where she seeks to support Hispanic entrepreneurs to not only publicize their business but tell the story behind. ⠀
Elsa is visionary, creative, analytical and sensitive. Her love for people leads her to combine voluntary work for various organizations in her daily agenda.